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Bergan is not a traditional company. Structurally, they have no titles, complicated organization systems or traditional hierarchy. Bergan is built on the idea that people are inspired by a clear sense of direction not a prescribed list of actions. They believe if the right things are in focus, individuals will do the right thing and that discovering ones passion is not only important to job satisfaction but a critical precursor to high expectations. In practice these philosophies yield unusually bold projects for a small company. Its why their employees accepted the huge challenge to fill the void for travel harness durability safety standards. Rather than complain, they took it on themselves to work with independent labs to write V9DT B2009.1 Pet Safety Durability Test and then invited the entire industry to adopt it. The V9DT effort sparked an ambitious goal of igniting a national movement to inspire the entire country to act responsibly. A compelling vision was shared with several organizations and the Paws-to-Click community movement was born. Writing standards doesn’t provide an immediate financial ROI, but supports their vision when it’s the right thing to do. Pouring valuable resources into a non-profit movement makes no sense to Wall Street, but here the idea of making a big difference is irresistible. They live and work toward the vision of being: Fun, Inventive, Quantum and Sustainable. Their objective is to have fun while they develop active lifestyle solutions for dog and cat owners. Innovation is an objective within their structures, systems and processes as much as it is in their products. THEIR VISION Fun Life is work AND play not work OR play. Creative energy is highest when both are engaged. This will be a fun place to live as much as work. Inventive Take bold inventive steps in every aspect of life. What is possible cannot be determined by opinions, but only by attempt. “Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it.” – Goethe Quantum The whole is greater than the sum of its parts. They are a learning organization respecting that both established truths and new ideas will lead to game-changing innovation and blue oceans of new possibilities. Sustainable Embrace, and inspire sustainable social, economic and environmental behaviors to achieve outcomes beyond normal existence.